Wednesday, October 30, 2019

Legal Decision Making Case Study Example | Topics and Well Written Essays - 1000 words

Legal Decision Making - Case Study Example Prosecution for crimes is always conducted in the name of the state; the case being styled as State versus the name of the defendant. The prosecutor has a duty of establishing the guilt of the accused beyond any reasonable doubt. A crime usually includes offences like rape, robbery, murder, theft etc where the penalty for these cases ranges from hanging to fine. On the other hand, civil law concerns the violation of private rights belonging to an individual in his capacity as an individual for example refusing to pay a loan or defaming someone. Unlike criminal cases, the proceedings in civil cases are instituted in the court of law by the plaintiff himself and the burden of proving his claim rests on him. If the plaintiff succeeds in a civil action, the defendant will be ordered by the court to compensate him by paying damages. 2 Although there are already written consequences a person who has been proved guilty is subjected to, the decision of cases varies on the argument of both the defendant and the plaintiff in case of civil case; and in case of a criminal case, and outcome of the case depends on the argument of the prosecutor and the accused. For this case, the judgement of each particular case depends on the uniqueness a particular case. It happens that cases that are similar in nature, t... A contract is usually defined as an agreement between two or more persons which is intended to create legally binding obligations. The word binding is used for there are some contracts which are valid but are not enforceable in a court of law. There are already predetermined consequences that follow suit in case on breaches a contract but it does not mean that all those who breach a law of contract will be subject to the same consequence. The outcome of the case will depend on the uniqueness of a particular case. 3 One of essentials of a valid contract is that a contract is created with an intention of creating a legal relation. Agreements of a purely domestic or social nature are generally not enforceable contracts. Whether or not the parties intended to create legal relations is a question of fact to be inferred from all the circumstances of a case. For example in a case between Balfour vs. Balfour held in 1919. In this case, the defendant was civil servant in Ceylon. While he and his wife were on leave in England, it became apparent that because of ill-health, the wife would not be able to return to Ceylon. The husband promised to pay her thirty pounds a month whilst forced to live apart. He failed to pay, and his wife sued on the contract. It was held that the husband was not liable because there was no necessary implication from the circumstances of the parties that they intended to make a legally binding contract. It was more like a domestic arrangement between husband and wife rather tha n a contract. (Penrose, 2005) On the other hand, if on examining the facts of a family agreement, the court reaches the conclusion that legal relations can be inferred, the contract will be enforced. For example, a case held between Simpkins vs. Pays in 1955. In this

Monday, October 28, 2019

This House believes dumbing down Essay Example for Free

This House believes dumbing down Essay Is harming children. It is my belief that television has overstepped its boundaries. It is my belief that children are becoming desensitised towards violence. It is my belief that this is to stop. What if I was to tell you that there are, today, half as many art programmes as there were in 1992? What if I was to tell you that current affairs programmes have fallen by more than a third? The truth is that all television executives want to do is make money, they do not want to provide a service, and they do not want to make the world a better place. And the reason that these programmes do not make money is the change of our childrens cultures. They no longer want to watch a programme that is educational; they would rather watch meaningless rubbish that caters for the intellectually challenged. I know this because I am guilty of it. I would much rather watch the ninth series of friends than watch the news, and I would much rather watch the Simpsons than watch an art programme. Let me describe to you a period. In this time period television is useful; shows provide a public service whilst still maintaining good ratings. In this time television has a purpose, which it lacks in this modern time. This time was when television was first produced. Its maker intended it to inform the masses about day-to-day events and problems, but this ideal has spiralled out of control. Your children are becoming desensitised, not only to sex, regularly displayed before the watershed, but to violence as well. Children growing up will become young men, and these young men will copy what theyve seen on television. You all know what impressionable young children are capable of. It has happened recently; a trio of gangsters, barely twenty, gunned down two innocent girls at a New Year party as a result of gang warfare. These people have to get their ideals somewhere, and if they are not in a strong family they will look to other mediums for guidance, like television, like videogames, and they will think the things are idols do are alright. Let me tell you this is not the case! Just recently there has been a story running in Coronation Street of a murderer and a drug dealer, and in the final episode two people were graphically murdered with a crowbar! And this was at seven thirty, well before the watershed. We are in the year of the couch potato. 78 % of people under sixty in the United Kingdom watch more television than read books. And if this television is of the aforementioned quality then this disturbs me. What about the literary skills that will be wasted? TV Quiz shows such as the weakest link and Who wants to be a millionaire, which value, random factual knowledge over, deeper understanding are creating a generation of vacuous teenagers, according to a leading Headmaster. Dr Giles Mercer, head of Prior park College in Bath believes that unless teenagers are fed a more demanding diet by the media they will become cynical about politics and apathetic about voting. So television is actually harming your children. So think of the children brought up to watch soaps rather than read a good book, which provides entertainment whilst also benefiting the child involved. But as long as we are entertained, right? Wrong! Television has pushed its limits; certainly there have been some events worthy of recognition, but in the main the programmes shown are demolishing our morals, they are making us complacent about the world around us. Not many people could argue Jerry Springer has a positive impact on our nations youth. If we were to believe everything television told us then we would all be certain that bombing Iraq is the right thing to do. The remaining factual programmes are often biased and do not show the big picture, e. g. what about the refugees, what about the children, are they part of Saddams regime? There are people who believe, as I do, that television could be beneficial for us; Tess Alps, deputy chairman of the media agency writes, I believe that the recent dumbing down of programmes and relaxation of censorship is wrong. Television could be successful, and informative but Television chiefs just dont want to see it.

Saturday, October 26, 2019

Othello was Insane :: Othello essays

Othello was Insane Shakespeare's "Othello" is a prime example of a cleverly crafted tragedy. Othello himself has all the elements of a tragic hero: the personal grievance involving a friend and loved one, the tragic flaw (gullibility), the sacrifice of suicide. Othello's strong love for his wife and the love that Desdemona shows him by betraying her father shows the bond between the two of them. As a man Othello was honorable and noted with high regard around Venice, also a strong and great leader. Every great leader has much stress on him no matter how great the leader. The stress of battle, the jealousy, and the loss of honor are what drove Othello insane and this is why he hath killed his wife. Although the stress of battle was not mentioned in the play one could imagine the stresses put on a man with such stories of battle that Othello himself told Brabantio. "Her father loved me, oft invited me; /Still questioned me the story of my life/From year to year- the battles sieges, fortunes/That I have passed."(I, iii, 128-131) The numerous battles and the hardships of war wear a man down. The stresses of everyday things at work get to us but the stresses of battle must be and uncountable times worse. Othello seemed to be and was mentioned as a good leader with the respect of the Duke. The stresses of being a black man leading an army of white soldiers that might respect you as a leader but might not respect you as a human would affect you also. Othello seemed to handle the stresses of war just fine but with the jealousy added into his life by the most evil Iago's plot against him and Cassio was something that Othello had trouble managing. Othello was new to the married life and did not want to leave his wife behind so he left her in the hands of the "honest" Iago. "My life upon her faith! - Honest Iago, /My Desdemona must I leave to thee"(I, iii, 294-295). Iago caused the jealousy in Othello's heart and made it burn with such passion and with some false proof caused Othello to begin his break from reality. The honor lost by the rumor of a cheating wife was the straw that

Thursday, October 24, 2019

Made Up Folk Tail :: essays research papers

Ezikeal Yoder was born in a basic Amish community some where in Pennsylvania with Amish parents that absolutely hated the Amish life style. In this town of quiltville Ezikeals parents Jacob and Olga treated him with very un-strict Amish rules they each had a little bit of different views for there son. Jacob wanted him to be live outside of the Amish community. Olga always wanted him to have a better education than work ethic. Both Jacob and Olga did agreed on wanting there son Ezikeal to make his own choices as he grew up. It was no secret to anyone in quiltville that the Yoder family disliked there lifestyle. They really couldn't leave this way of life though because Jacob and Olga knew they wouldn't make it very long in the age of all the new technology. Ezikeal's parents always used to tell little Ezikeal that "we don't want you spend your whole life exactly like an Amish, we want you to decide by your self as long as you follow the very basic ways of the Amish." As yo u can already tell ezikeal would never have a normal life with out much rejection. As Ezikeal grew older he was sent to public schools unlike the rest of the Amish children for the sake of ezikial's parents wanted to expose him to the outside world. The only reason the Yoder couple had the money to send there young son Ezikeal to public schools is because his mother is ranked the 6 th best quilt-maker in the world which makes them also the richest in quilttown. As guessed by Ezikeal's parents he went though school and was constantly made fun of with his full blown Amish beard at the age of five, he was constantly ripped on for always wearing black with a goofy hat. Going though elementary school and junior high Ezickial tried so hard to be normal like his parents wanted him to. Some where in Elementary school Ezikial deciding one day that he no longer wanted to devote his life to the bible and Amish farming life just like his parents. Ezikeal is now the age of 20 something and is a senior in High school still dressing and obeying the basic Amish ways. By this time Ezikeal has decided to completely leave the Amish community. The year is now 1993 and technology is completely changing America while the Amish, there still very bored. Made Up Folk Tail :: essays research papers Ezikeal Yoder was born in a basic Amish community some where in Pennsylvania with Amish parents that absolutely hated the Amish life style. In this town of quiltville Ezikeals parents Jacob and Olga treated him with very un-strict Amish rules they each had a little bit of different views for there son. Jacob wanted him to be live outside of the Amish community. Olga always wanted him to have a better education than work ethic. Both Jacob and Olga did agreed on wanting there son Ezikeal to make his own choices as he grew up. It was no secret to anyone in quiltville that the Yoder family disliked there lifestyle. They really couldn't leave this way of life though because Jacob and Olga knew they wouldn't make it very long in the age of all the new technology. Ezikeal's parents always used to tell little Ezikeal that "we don't want you spend your whole life exactly like an Amish, we want you to decide by your self as long as you follow the very basic ways of the Amish." As yo u can already tell ezikeal would never have a normal life with out much rejection. As Ezikeal grew older he was sent to public schools unlike the rest of the Amish children for the sake of ezikial's parents wanted to expose him to the outside world. The only reason the Yoder couple had the money to send there young son Ezikeal to public schools is because his mother is ranked the 6 th best quilt-maker in the world which makes them also the richest in quilttown. As guessed by Ezikeal's parents he went though school and was constantly made fun of with his full blown Amish beard at the age of five, he was constantly ripped on for always wearing black with a goofy hat. Going though elementary school and junior high Ezickial tried so hard to be normal like his parents wanted him to. Some where in Elementary school Ezikial deciding one day that he no longer wanted to devote his life to the bible and Amish farming life just like his parents. Ezikeal is now the age of 20 something and is a senior in High school still dressing and obeying the basic Amish ways. By this time Ezikeal has decided to completely leave the Amish community. The year is now 1993 and technology is completely changing America while the Amish, there still very bored.

Wednesday, October 23, 2019

Mikes Bikes Marketing Plan Essay

Executive summary: M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers & wholesalers including bike shops, sport shops & discount stores. The main idea of the strategy is to take the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no other firm can take advantage of us in any sector. By marketing sure we have reputable investments in advertisement, public relations, distribution and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about all of our other sectors of business, that s for the very early rollovers (The introduction of mountain bike). For the next coming years we will be introducing another 2 different types of bikes, Road bike, & youth bike. Each of the 2 bikes will have its own  strategy. Our road bike product strategy will be based on high pricing, lower volume and that for the reason Road bike segment are not sensitive to price as other segments some will pay up to 2500$ for the right bike, all what customers care about in this segment is the Quality of the bike. We will not be focusing too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Friends past experience. The youth bike segment product strategy will be based on low price, higher volume. Product has to be durable, but also relatively inexpensive while having the best image on the block. Youth Bike segment is very large, the demand for a product is determined by many factors in addition to the product attributes. These also include a focus on Advertising and distribution. All we want to make sure is that we are not lagging extremely behind in any sector, but at the same time not spread our money out in too many sectors without a focus. While maintaining a small balance, we will spend the majority of our funds in a sector such quality, so that we know that we have a great competitive edge in one area. Thus, we will be able to focus our products, lines of bikes, marketing around that one area to reduce dispersed expense. Over all, our team will do well in the industry. We will be able to maintain high sales and revenue that kept our management and staff motivated. Teamwork and morale in our firm is outstanding and we will be giving shareholders and a customer continues support. Our company is operating in a western capitalist economy with a population of approximately 15 million people. Customers are having high income and want from a particular bike to suit their individual needs. Market is separated into the three sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting competition from other countries. Only local manufactures are able to produce, at the beginning just Mountain Bike segment, later on the rest two also. Consumers are not limited to a single market, many of them will be  purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors. Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years. Demand for the product is determined by many factors, like pricing, quality, advertising and distribution.   Consumers are able to choose to buy from three categories of retailers. Bike shops, sports stores and discount stores. Proportion is different for every bike. Every retailer is different with some specifications. Everything has to be combine, all the customers, retailers but also production needs. The better we could deal with this problem, the more successful the M3P bikes could be. Distribution is specific because the number of channels will decide to stock the products or not. It depends on the retail price, margin, unit sales history and also extra support.   Media are also playing very crucial role. There are 3 basic choices to advertising a product and public relations campaigns. There are television, internet and magazines.   Advertising is about raising product awareness level by running advertising campaigns. Every kind of advertising is sensible on different things. More money we are able to afford more multiple media are reach effectively. In the case of public relations, some products are more sensitive and some less. It also very important step to brand advertising. Having high brand awareness makes consumers more aware of company and more likely to buy their product. Maintaining a constant expand of branding is important in a process of gaining a loyal customer. Swot Strengths: – Ability to maintain the middle route – creating a well known international brand. – predict and utilize different advertising tools to create good product awareness. – Very efficient with our product output. – forecast sales extremely accurately – Producing high products on an affordable level – we are revolve around making sure we are not lagging behind in any major sector of our business so that other firms would be able to take advantage of us. Weakness – very high expenses on advertising and promotion, distribution & quality – Limited budgets Opportunities – opportunities lie within the branding bracket – continue to create a brand that is well known for quality and price. – continue to grow rapidly as a competitive force within the cycling industry. – Following the best distribution channels for every bike. – Following the safe side trying our best for not putting any debts, so we keep in control of our expenses for a certain point. Threats – threats come from our main competitors. – must continue to compete with the firms in price, quality & distribution. Vision: M3p bikes are dedicated to providing quality products and services to our valued customers at affordable prices. Mission statement: Provide quality and affordable products, Put customers first, Increase profits, m3p bikes is a manufacturer committed to make FUN affordable for everyone. We are committed to not only the sport of cycling, but the Joy that a long ride bike can bring. We spark healthy living family bonds in our community by having the most affordable prices and ensuring top-notch customer satisfaction. We make certain that everyone who buys one of our cycles also receives a basic safety guide. Above all else we here at m3p bikes believe in good, clean active fun. Values: Focus on customers, Social responsibility, Integrity, Teamwork, Opportunity and issue analysis * Mantain a brand that is well known for quality and price: M3p Bikes has the increasingly developed infrastructure for bicycles. * Rapidly grown as a competitive force within the cycling industry: While the bicycle industry is affected to some degree by the circular nature of the economy, bicycle and accessory sales never fall completely flat since there are many people that ride bikes regardless if it is economic boom or bust. * Competitors: There are another 6 companies competing the market with M3p Bikes. Key of success: * Reliability. * Convenience. * Unbeatable selection of quality. * Outstanding customer service. Critical Issues: M3p Bikes is still in the speculative stages as a start-up organization. The critical issues that it faces are: * The need to take a conservative approach to expansion. Expansion must not occur for the sake of growth in itself, but should occur because the customers will be better served. * Continue to build brand awareness, driving customers to M3p Bikes. * Maintain good relationships with suppliers. Goals & objectives Goals are the milestones by which achievement of the purpose statement are measured. The Goals also represent the vision for the company system in the future. In order to implement the purpose of the M3p Bikes Plan, the following goals are/will be established: 1. Mantain the high quality of sales and services that M3p Bikes is known for. 2. Maintain a financially healthy business and validate the trust and advocacy of other people in support of this business purchase. 3. Develop bicyclist safety Achieve monthly and yearly sales better than the previous year under the former owner. Focus marketing on our high quality to maintain current growth in sales and service revenue. General information about, Segmentation, targeting, strategies & marketing mix: Marketing Strategy * Promotional campaign: M3P Bikes will be visible at the two major industry trade shows. 75% of the retail bicycle shops attend at least one trade show a year. The shows provide retailers an opportunity to view upcoming products and chat with representatives from the companies as well place pre-season orders. This  campaign will also encourage retailers to stock and promote our bikes. We will provide them a small percentage of profit for that. Extra support is useful to achieve short term boost in distribution coverage as our product is new in market. We are offering discounts, brochures, trials to attract customers. Target market Bikes are such kind of transport system that can be used by all kind of people. we got 3 different kinds of bikes. In 1st year we are only focusing on mountain bikes. After 2 or 3 years of our company we are going to launch bikes in the market such as, Road bikes and Youth bikes. We have different target markets for these different kinds of bikes.

Tuesday, October 22, 2019

The Battles of the French and Indian War

The Battles of the French and Indian War The battles of the French and Indian War, also known as the Seven Years War,  were fought around the globe making the conflict the first truly global war. While fighting began in North America, it soon spread and consumed Europe and colonies as far-flung as India and the Philippines. In the process, names such as Fort Duquesne, Rossbach, Leuthen, Quebec, and Minden joined the annals of military history. While armies sought supremacy on land, the combatants fleets met in notable encounters such as Lagos and Quiberon Bay. By the time the fighting ended, Britain had gained an empire in North America and India, while Prussia, though battered, had established itself as a power in Europe. French Indian/Seven Years War Battles: By Theater Year 1754 Battle of Fort Necessity/Great Meadows - North America 1755 Battle of the Monongahela - North AmericaBattle of Lake George - North America 1757 Battle of Plassey - IndiaSiege of Fort William Henry - North America 1758 Siege of Louisbourg - North AmericaBattle of Carillon - North America 1759 Battle of Fort Niagara - North AmericaBattle of Quebec - North AmericaBattle of Quiberon Bay - Europe 1763 Pontiacs Rebellion - North America

Monday, October 21, 2019

Free Essays on Societies Effects On Crime

While it may be an overstatement to say that â€Å"society is in the business of manufacturing crimes†, a variation of this notion combined with a quasi-Marxian perspective may be valid. Employ these views to explain how some deviance could be a normal and beneficial part of society. What would society be like with out the pure essence of deviance? Ok, So maybe â€Å"essence† is not the best word to describe deviance, but deviance in itself might actually be a natural element of life. Webster defines deviance as â€Å"turning aside from a course, standard, principle, or topic†¦Ã¢â‚¬  Now, with that in mind, there are things in life which some people consider normal and others do not. For example, In Europe it is it is a common law to drive your vehicle on the left side of the street. That is a normal, and standard process. If some one was to drive on the left side of the street in Mid-America, that would be considered deviant. Does that mean that someone who is driving on the left in Europe is wrong considering the by-laws of that country or are we the ones deviating from what would be correct? There are so many issues that are just as culturally defined as the driving thing. Does one then make it an issue to look at things done differently in dif ferent elements of society than the next deviant or is there more to it? When criminal acts come into play there is a whole gray area when it comes down to deviance being a necessary element of society. Now, one would like to think that it is possible to live in a world free from crime, full of justice and freedom at the same time. But would that be a realistic lifestyle? Would that even be something that one would want implemented into society. The norm would rapidly be shaking their heads and nodding in agreement. Those would be the same people believing that there is no necessary evil, and the world could balance itself out with out the existence of â€Å"bad.† That leads me to think that th... Free Essays on Societies Effects On Crime Free Essays on Societies Effects On Crime While it may be an overstatement to say that â€Å"society is in the business of manufacturing crimes†, a variation of this notion combined with a quasi-Marxian perspective may be valid. Employ these views to explain how some deviance could be a normal and beneficial part of society. What would society be like with out the pure essence of deviance? Ok, So maybe â€Å"essence† is not the best word to describe deviance, but deviance in itself might actually be a natural element of life. Webster defines deviance as â€Å"turning aside from a course, standard, principle, or topic†¦Ã¢â‚¬  Now, with that in mind, there are things in life which some people consider normal and others do not. For example, In Europe it is it is a common law to drive your vehicle on the left side of the street. That is a normal, and standard process. If some one was to drive on the left side of the street in Mid-America, that would be considered deviant. Does that mean that someone who is driving on the left in Europe is wrong considering the by-laws of that country or are we the ones deviating from what would be correct? There are so many issues that are just as culturally defined as the driving thing. Does one then make it an issue to look at things done differently in dif ferent elements of society than the next deviant or is there more to it? When criminal acts come into play there is a whole gray area when it comes down to deviance being a necessary element of society. Now, one would like to think that it is possible to live in a world free from crime, full of justice and freedom at the same time. But would that be a realistic lifestyle? Would that even be something that one would want implemented into society. The norm would rapidly be shaking their heads and nodding in agreement. Those would be the same people believing that there is no necessary evil, and the world could balance itself out with out the existence of â€Å"bad.† That leads me to think that th...

Sunday, October 20, 2019

Queen Victorias Children and Grandchildren

Queen Victorias Children and Grandchildren Queen Victoria and her first cousin Prince Albert, who married on February 10, 1840, had nine children. The marriage of the children of Queen Victoria and Prince Albert  into other royal families, and the likelihood that some of her children bore a mutant gene for hemophilia affected European history. In the following lists, the numbered persons are children of Victoria and Albert, with notes on who they married, and below them are the next generation, Victoria, and Alberts grandchildren. Children of Queen Victoria and Prince Albert Victoria Adelaide Mary, Princess Royal (November 21, 1840 - August 5, 1901)  married Frederick III of Germany (1831 - 1888)Kaiser Wilhelm II, German Emperor (1859 - 1941, emperor 1888 - 1919), married Augusta Viktoria of Schleswig-Holstein and Hermine Reuss of GreizDuchess Charlotte of Saxe-Meiningen (1860 - 1919), married Bernhard III, Duke of Saxe-MeinengenPrince Henry of Prussia (1862 - 1929), married Princess Irene of Hesse and by the RhinePrince Sigismund of Prussia (1864 - 1866)Princess Victoria of Prussia (1866 - 1929), married Prince Adolf of Schaumburg-Lippe and Alexander ZoubkoffPrince Waldemar of Prussia (1868 - 1879)Sophie of Prussia, Queen of Greece (1870 - 1932), married Constantine I of GreecePrincess Margarete of Hesse (1872 - 1954), married Prince Frederick Charles of Hesse-KasselAlbert Edward, King of England as Edward VII (November 9, 1841 - May 6, 1910)  married Princess Alexandra of Denmark (1844 - 1925)Duke Albert Victor Christian (1864 - 1892), engaged to M ary of Teck (1867 - 1953)King George V (1910 - 1936), married Mary of Teck (1867 - 1953)Louise Victoria Alexandra Dagmar, Princess Royal (1867 - 1931), married Alexander Duff, Duke of FifePrincess Victoria Alexandra Olga (1868 - 1935)Princess Maud Charlotte Mary (1869 - 1938), married Haakon VII of NorwayPrince Alexander John of Wales (John) (1871 - 1871) Alice Maud Mary (April 25, 1843 - December 14, 1878)  married Louis IV, Grand Duke of Hesse (1837 - 1892)Princess Victoria Alberta of Hesse (1863 - 1950), married Prince Louis of BattenbergElizabeth, Grand Duchess of Russia (1864 - 1918), married Grand Duke Sergei Alexandrovich of RussiaPrincess Irene of Hesse (1866 - 1953), married Prince Heinrich of PrussiaErnest Louis, Grand Duke of Hesse (1868 - 1937), married Victoria Melita of Saxe-Coburg and Gotha (his cousin, a daughter of Alfred Ernest Albert, Duke of Edinburgh and Saxe-Coburg-Gotha, a son of Victoria and Albert), Eleonore of Solms-Hohensolms-Lich   (married 1894, divorce 1901)Frederick (Prince Friedrich) (1870 - 1873)Alexandra, Tsarina of Russia (Alix of Hesse) (1872 - 1918), married Nicholas II of RussiaMary (Princess Marie) (1874 - 1878)Alfred Ernest Albert, Duke of Edinburgh and of Saxe-Coburg-Gotha (August 6, 1844 - 1900)  married Marie Alexandrovna, Grand Duchess, Russia (1853 - 1920)Prince Alfred (1874 - 1899)Ma rie of Saxe-Coburg-Gotha, Queen of Romania (1875 - 1938), married Ferdinand of RomaniaVictoria Melita of Edinburgh, Grand Duchess (1876 - 1936), married first (1894 - 1901) Ernest Louis, Grand Duke of Hesse (her cousin, a son of Princess Alice Maud Mary of the United Kingdom, a daughter of Victoria and Albert), married second (1905)  Kirill Vladimirovich, Grand Duke of Russia (her first cousin, and a first cousin of both Nicholas II and his wife, who was also the sister of Victoria Melitas first husband)Princess Alexandra (1878 - 1942), married Ernst II, Prince of Hohenlohe-LangenburgPrincess Beatrice (1884 - 1966), married Infante Alfonso de Orleans y Borbà ³n, Duke of Galliera Helena Augusta Victoria (May 25, 1846 - June 9, 1923)  married Prince Christian of Schleswig-Holstein (1831 - 1917)Prince Christian Victor of Schleswig-Holstein (1867 - 1900)Prince Albert, Duke of Schleswig-Holstein (1869 - 1931), never married but fathered a daughterPrincess Helena Victoria (1870 - 1948)Princess Maria Louise (1872 - 1956), married Prince Aribert of AnhallFrederick Harold (1876 - 1876)stillborn son (1877)Louise Caroline Alberta (March 18, 1848 - December 3, 1939)  married John Campbell, Duke of Argyll, Marquis of Lorne (1845 - 1914)Arthur William Patrick, Duke of Connaught and Strathearn (May 1, 1850 - January 16, 1942)  married Duchess Louise Margaret of Prussia (1860 - 1917)Princess Margaret of Connaught, Crown Princess of Sweden (1882 - 1920), married Gustaf Adolf, Crown Prince of SwedenPrince Arthur of Connaught and Strathearn (1883 - 1938), married Princess Alexandra, Duchess of Fife (herself a daughter of Princess Louise, granddaughter of Edward VII and g reat-granddaughter of Victoria and Albert)Princess Patricia of Connaught, Lady Patricia Ramsay (1885 - 1974), married Sir Alexander Ramsay Leopold George Duncan, Duke of Albany (April 7, 1853 - March 28, 1884)  married Princess Helena Frederica of Waldeck and Pyrmont (1861 - 1922)Princess Alice, Countess of Athlone (1883 - 1981), married Alexander Cambridge, 1st Earl of Athlone (she was the last surviving grandchild of Queen Victoria)Charles Edward, Duke of Saxe-Coburg and Gotha (1884 - 1954), married Princess Victoria Adelaide of Schleswig-HosteinBeatrice Mary Victoria (April 14, 1857 - October 26, 1944)  married Prince Henry of Battenberg (1858 - 1896)Alexander Mountbatten, 1st Marquess of Carisbrooke (formerly Prince Alexander of Battenburg) (1886 - 1960), married Lady Iris MountbattenVictoria Eugenie, Queen of Spain (1887 - 1969), married Alfonso XIII of SpainLord Leopold Mountbatten (formerly Prince Leopold of Battenberg) (1889 - 1922)Prince Maurice of Battenburg (1891 - 1914) Queen Victoria was an ancestor of later British rulers including her descendant Queen Elizabeth II. She was also an ancestor of Elizabeth IIs husband Prince Philip.

Saturday, October 19, 2019

Diet and Digestion Essay Example | Topics and Well Written Essays - 2500 words

Diet and Digestion - Essay Example These include monosaccharaides, disaccharides and polysaccharides (BRYNIE 2002, pg14). Proteins mainly aid in replenishing worn out tissues and are composed of strings of amino acids. On the other hand, fats, responsible for tendon maintenance can be grouped into saturated or unsaturated fatty acids. Essential fatty acids such as the omega 3 and omega 6 constitute building blocks of the body (JACOB 2013, pg22). The 13 different types of vitamins and minerals such as calcium and potassium constitute the micro nutrients necessary for body function. They can be obtained from the main diet or other sources. Breakfast: cereal, fresh fruit juice, ripe banana. Lunch: boiled pasta, steamed broccoli, fried fish fillet, nuts such as wall nuts or ground nuts and water (a few minutes after meal). Diner deep fried chicken, vegetable and fruit salad, fried fresh spinach and water (a few minutes after meal). Breakfast: oatmeal, banana, fresh fruit juice. Brunch: egg sandwich, 3 medium mango slices, hot beverage. Lunch Swanson chicken dumplings, mango slice or pineapple slice, fried rice and peas stew. Diner: spaghetti, meat balls and steamed broccoli. It is recommended that on daily basis, the meals of elderly patients should include five to twelve portions of grains, five to ten portions of vegetables and fruits, three portions lactose products and three servings of alternatives of meat or meat itself In simplest terms, the process of digestion is the only way in which nutrients and foods can be broken down and absorbed as useful energy or beneficiary compounds in the human body. For this purpose, digestion plays a more pivotal role in overall human health and development than most individuals would otherwise indicate. Without this vital and pivotal process, essential nutrients and energy could not be broken down and ultimately passed along into the bloodstream

Friday, October 18, 2019

Reflections on Learning Essay Example | Topics and Well Written Essays - 750 words

Reflections on Learning - Essay Example This led to a great improvement in my prowess on the field, and quenched my thirst for knowledge as a student. Some of the practical applications of our course open new doors to many opportunities that would have previously seemed distant. This has showed me that the growth in technology is diverse and the information to be gathered even the more. The following paper describes how my experience has been with the different concepts that I have acquired. It will also show some of the challenges I faced, and how they helped me to learn more from them. Reflection During my course curriculum, I came across many ideas. The ideas helped me understand the working of things in IT. In systems theory, some of the paradigms I learnt really gave me an in-depth understanding of how things work. I got to appreciate the connection between the different branches of IT and how they are interrelated. The most amazing and course changing moments are those when I learnt how all the branches are inter con nected and how the concepts from one branch spreads over to the other branches. This information helped me understand how to apply some frameworks and systems semantics from one platform to another .This kind of learning helped me open my mind up. It gave me an opportunity to be creative with my practices. During practical sessions, it was interesting to see how development of systems could be made easier by using time saving methods (Skyttner, 2008). These methods include; how to use different classes for different programs, and how to use data sets across different programs. These are some of the practices we got to learn. It showed me how technology could be used to achieve so much and make man’s work easier. Some of the insights I got were mostly from system design analysis and development. I got to learn the dynamics of implementing systems in organizations. I also learnt how these systems are used to improve the functionality of that organization (Skyttner, 2008). I und erstood the cost implications that are incurred by the organization. This also made me see how organizations justify the cost they incur when they have deployed a new system. They improve performance and make the staff understand why they need to embrace information technology. I learnt that this is achieved through training and making the staff understand the importance of this change. During the course, I faced numerous challenges that helped me learn a lot from the curriculum. Some of the concepts that were taught I had a problem understanding them and seeing their practicality. They posed a challenge especially when I had to justify their use, some concepts that were taught were also contradicting and they left me confused on which to apply. I later learnt that some of the concepts and practices might be contradicting, but they are applied in different scenarios. This is because the different scenarios require different approaches. This explained why some of the ideas might seem contradicting. An example is the approach used in programming. The two models; bottom up and top down, are applicable in different scenarios. Due to the extent of exposure we got from the class. My level of understanding of the topics we covered is sufficient. I knew this by trying different exercises to check and the results were quite satisfactory. I did the tests on a practical and theoretical level. This showed me that my learning was all rounded, and not skewed to one aspect. Conclusion Throughout the course,

Toxic Liquid Waste Incinerator Essay Example | Topics and Well Written Essays - 1250 words

Toxic Liquid Waste Incinerator - Essay Example Stack air emissions are gaseous, vapor, and particle-bound by-products of combustion. Facilities also have fugitive air emissions, which are released into the air from process points other than stacks (e.g., equipment leaks, wind-blown dust). The design of an incinerator, including waste and residual handling, largely determines the number of fugitive air emissions that might occur. Incineration facilities also generate solid and liquid residuals. These typically include wastewater from air pollution control devices and solid wastes, such as ash that remains in the combustion chamber and sludge that settles from wastewater treatment operations. In a waste liquid incinerator, the alkali waste liquids are recovered, the organic waste liquids are thermally decomposed and the hazardous waste liquid is made nonhazardous. All waste must be thoroughly characterized before they arrive at the incinerator and their contamination levels are known before they can be treated. Liquid wastes are stored primarily in tanks which have passive vents to the atmosphere. All vapors released from tanks first pass through Adsorption filters that capture volatile chemicals which might otherwise enter the air. The liquid wastes are piped directly into the incinerator, either to the rotary kiln or to the afterburner. In the primary combustion chamber, the inside temperature is at least 1580 °F (temperature varies depending on the type of waste treated). This process generates gases which pass into the secondary combustion chamber for further treatment. The incombustible material in the waste leaves the rotary kiln in the form of ash which drops into a water pool and enters into the residual management part of the process. In the secondary combustion chamber, some liquid waste is sprayed directly into the afterburner for treatment purposes. The organic gases generated in the rotary kiln are destroyed when exposed to the temperature of 2205 °F for at least 4 seconds.  Ã‚  

Thursday, October 17, 2019

Nutrition 1 Assignment Example | Topics and Well Written Essays - 500 words

Nutrition 1 - Assignment Example Magnesium also gives excitement to the nerves and muscles and it is needed by every enzymatic reaction which is involved in the storage of energy molecule. Vitamin B1 thiamin can be founded in eggs, fish, peas, green vegetables, whole grain bread and it is needed as 1mg for men and 0.8 mg for women per day. Vitamin B2 can be founded in milk, rice, eggs and 1.1mg is needed for women and 1.3mg is needed by men per day. Nicotinic acid (B3) is included in meat, wheat flour, eggs, milk and fish and 13 mg is needed for women and 17 mg is needed for men per day. Pantothenic acid contains in chicken, potatoes, beef, tomatoes, kidney, broccoli, eggs and brown rice. It cannot be stored in the body thus we need to have it every day in our diet. Vitamin B6 can be founded in Chicken, bread, fish, pork, eggs, rice, oatmeal, peanuts, soya beans and milk. 1.2 mg of vitamin B6 is needed for women and 1.4 mg is essential for men per day. Folic acid includes in liver, spinach, peas, brown rice and it is needed by 0.2 mg per day and as it cannot be stored in the body thus it is needed every day in our diet. Vitamin B12 is involved in meat, cod, cheese, mi lk, salmon, eggs. Dairy foods, fish and meat are enough to supply everyday need for vitamin B12. The good sources of vitamin C are oranges, potatoes, lemon and it should be taken every day. Adults need 40mg of vitamin C per day. Calcium can be founded in milk and other dairy products, soya beans, nuts and adults must intake 700 mg of Calcium per day. Magnesium is included in fish, meat, dairy foods, nuts and 270 mg is needed for women and 300 mg is needed for men per day. Phosphorus is included in fish, red meat, bread, oats and adults must intake 550 mg of it per day. Thus we need to have these foods in our diet chart (NHS, No Date). Athletes take various vitamin supplements and sometimes in higher dosages. Theory has shown that use of every vitamin is related to the metabolic function in

Teaching Philosophy Essay Example | Topics and Well Written Essays - 750 words

Teaching Philosophy - Essay Example Our goal as teachers is to help children learn. However, not all children learn in the same manner. Therefore, we should be able to adjust to them. There is never a wrong way to learn things and there is never a stupid question or a dumb opinion when it comes to children. Children will always experiment. They will always discover something new in the process. They will want to try out their new ideas and experiences with other people. Provided that they do not hurt themselves or others, and provided that the teacher is able to guide them towards the proper understanding of what they have just discovered or learned, there is no reason for them not to share it with others. After all, that is how we evolved as a society. The goal of education has always been to help others learn more about themselves and the world around them. To help them realize that the world we live in is not perfect and that there is always room for improvement and change. Education is vital in the occurrence of th ese changes because it is the educator's job to help the students, the learners realize these shortcomings and encourage them to correct what is wrong or invent ways to improve the world. A reconstructionist education will concentrate mostly on helping the students ask the right social questions that will, in turn, help them create a better society in the future. This is of the utmost importance as technology has begun to show signs of taking over the real world by encouraging people to engage in virtual relationships. A mode of interacting that does nothing to help improve our society because people hide behind the cloak of anonymity in it. At present, technology stands as the enemy of education as people tend to misuse the available technology in an effort to undermine others in our society. But a reconstructionist educational platform will be geared towards using technology in the advancement of the brotherhood of men. It will in effect, create a new school of thought that will a llow people to create a more peaceful and open minded society in the future.

Wednesday, October 16, 2019

Nutrition 1 Assignment Example | Topics and Well Written Essays - 500 words

Nutrition 1 - Assignment Example Magnesium also gives excitement to the nerves and muscles and it is needed by every enzymatic reaction which is involved in the storage of energy molecule. Vitamin B1 thiamin can be founded in eggs, fish, peas, green vegetables, whole grain bread and it is needed as 1mg for men and 0.8 mg for women per day. Vitamin B2 can be founded in milk, rice, eggs and 1.1mg is needed for women and 1.3mg is needed by men per day. Nicotinic acid (B3) is included in meat, wheat flour, eggs, milk and fish and 13 mg is needed for women and 17 mg is needed for men per day. Pantothenic acid contains in chicken, potatoes, beef, tomatoes, kidney, broccoli, eggs and brown rice. It cannot be stored in the body thus we need to have it every day in our diet. Vitamin B6 can be founded in Chicken, bread, fish, pork, eggs, rice, oatmeal, peanuts, soya beans and milk. 1.2 mg of vitamin B6 is needed for women and 1.4 mg is essential for men per day. Folic acid includes in liver, spinach, peas, brown rice and it is needed by 0.2 mg per day and as it cannot be stored in the body thus it is needed every day in our diet. Vitamin B12 is involved in meat, cod, cheese, mi lk, salmon, eggs. Dairy foods, fish and meat are enough to supply everyday need for vitamin B12. The good sources of vitamin C are oranges, potatoes, lemon and it should be taken every day. Adults need 40mg of vitamin C per day. Calcium can be founded in milk and other dairy products, soya beans, nuts and adults must intake 700 mg of Calcium per day. Magnesium is included in fish, meat, dairy foods, nuts and 270 mg is needed for women and 300 mg is needed for men per day. Phosphorus is included in fish, red meat, bread, oats and adults must intake 550 mg of it per day. Thus we need to have these foods in our diet chart (NHS, No Date). Athletes take various vitamin supplements and sometimes in higher dosages. Theory has shown that use of every vitamin is related to the metabolic function in

Tuesday, October 15, 2019

Mental Health Issue Depression and the use of herbacology (counsellors Assignment

Mental Health Issue Depression and the use of herbacology (counsellors role) - Assignment Example Medicating an individual for depression can sometimes get in the way of the individual performing normal, everyday duties. Often times, people report that it takes a few weeks at least to get used to their medication, whether herbal or traditional. The counselor must prepare the client for this prior to allowing him or her to take the medication. Preparation should help the patient know what lies ahead (Reynolds, 2001; Edzard, 2004). Therefore, it is important to prepare the patient for this (Firshein, 1997), and to allow the patient to feel comfortable enough to open up and explain his or her struggle while going through this problem. Effective listening should help to give the patient the support he or she needs to get through this stage. The counselor, therefore, needs to check in on the statement and lend an open ear during this time periods (Beckham, 1995; Forsell, 2007). Talking and more importantly, listening are an integral part of good communication skills. Paying attention, understanding verbal and non-verbal cues, being sensitive, and giving constructive feedback all form part of effective listening. This in turn helps form healthy interpersonal and social relationships. In our busy lives today, we may realize this, but seldom have the time and patience to allow the focus to move from our own selves.

Skype vs AT&T Essay Example for Free

Skype vs ATT Essay 1) What are the dominant economic characteristics of the VoIP Industry? Public switch telephone networks (PSTN) charge based on minutes whereas Voice-over Internet Protocol (VoIP) charges based on data usage. VoIP services charge a flat fee and Skype actually offers free talk between Skype users. VoIP is likely to grow significantly, taking away from PTSN’s market. VoIP is also cheap to operate as the infrastructure is already there. VoIP is also considered part of the information service industry and not the telecommunication service industry giving it an advantage politically against PTSN. 2) What does the Five Forces Model reveal about the profitability of the VoIP industry? Threat of New Entrants: The threat of new entrants is high in this market. Companies like Google, Microsoft and AOL are planning to compete in the VoIP market. Threat of Substitutes: Substitute for VoIP is low. Bargaining power of Buyers: The bargaining power is moderate because of the simplicity of switching to other companies. Bargaining Power of Suppliers: The bargaining power is weak/limited because VoIP providers are widespread. Rivalry Between Existing Firms: Rivalry between firms is very high because switching costs are low and there is a lack of differentiation. 3) What are the Driving Forces in the industry? The Driving Forces in the industry are consumers’ eagerness for easy access to communication via the internet as well as the low cost of doing so, powerful substitute for telecommunications, and Skype’s costs are low and the consumer’s cost is low. 4) What are the Key Success Factors in the industry? The Key Success Factors are the ease of use which is the low cost for the users. Lower costs because both voice and data communications can run on a single network. Lastly, the continued development of PC2PC calls, videos, and file sharing. 5) Which type of strategy is Skype pursuing? The strategy that Skype is pursuing is differentiation with low-cost. Skype has easy and effective marketing and less expensive retailing and distribution. Skype to Skype calls lets you communicate between anyone at no  cost. With SkypeOut you can call any landline or mobile phone in the world at comparatively cheap local rates. Also, â€Å"SkypeIn† allows users to be reached by a traditional phone through a regular phone number. 6) What are Skype’s short-term and long-term prospects? Managing their competitors and increasing their revenue. They need to gain larger market share and standout against their competitors. They should also focus sales on a business to business side. They should be making sure that most companies, large and small, are using their application for conference calls.

Monday, October 14, 2019

The Iron Lady Movie Analysis

The Iron Lady Movie Analysis In this paper, the writer is going to analyze a character named Margareth Thatcher in The Iron Lady movie. The Iron Lady movie is a biopic film which tells the journey of Margaret Thatchers life. Margaret Thatcher is a woman politician who has strong influence in the world. She was successful in trace the history as the first woman Prime Minister in England whom occupied that position for more than one decade. This movie shows many fluctuations in politic, economy, and social field in the arrangement of the government and society which happened in that time. Thus, it can be said that movie, one example of popular culture, is actually a cultural product which represents the societys beliefs, values, and norms. (Nachbar Lause, 1992). Williams (2010) says that there are some examples of popular culture which give a huge effect and become popular in over the world such as fashion, television, music, and movie. It can affect both positively or negatively. The writer choose Margareth Thatcher as the object of the writers study because the writer wants to reveal that in the past time even in recent days women are oppressed in a political field, they have not been given chances to show their ability to lead the society. However, Margareth Thatcher shows her ability to carry out the Britains government. Margareth Thatcher was born on October 13, 1925, in Grantham, England. She is the daughter of a local businessman who was introduced to conservative politics by her father, a member of the towns council. When she was in university, she served as a president of the Conservative Association. Two years after she graduated from her college, she accepted to work for public office. She ran as the conservative candidate for a Dart ford parliamentary seat in the 1950 elections. She was elected to be a leader of the Conservative Party in 1975. She served as the prime minister of England from 1979 to 1990. As a prime minister, she battled the countrys recession by initially raising interest rates to control inflation. She can run the country quite well marked with some progression that has been occurred in that time. Moreover, she shows her valor when she accepted to be the first female Prime Minister in England by a lot of contradiction come from the government and the society. Besides, she i s an inspiring leader for the writer. She exemplifies how a woman leader in reality ought to behave. The writer will discuss this character using the perspectives of women stereotype, oppression, and movement in accordance to Marxist feminism theory. The theory separates men and womens power in social and economic field. It also talks about power inequality between men and women in a society. From the film, Margareth Thatcher shows her desire to have the same right, chance, and position in the society where in that time women were usually been oppressed by the men. Therefore, the writer chooses to use this theory. Having considered the above facts, therefore the writer proposes a study entitled Feminism Analysis in Phyllida Lloyd (2011) Iron Lady Movie: A Study of Women Stereotype, Oppression, and Movement. Field of the Study This study belongs to both Literature and Film Studies. Scope of the Study This study will put limitations on what is going to be analyzed as follows: The writer will analyze the feminism side of a character in The Iron Lady movie, Margareth Thatcher, using Marxist feminism theory. The writer will analyze the cinematographic visualization in the film which confirms women stereotype, oppression, and movement towards the character. Problem Formulation / Research Questions This research aims to answer the following question: What are women stereotype, oppression, and movement which are defined in the film? What are the perspectives of women stereotype, oppression, and movement according to Marxist feminism theory? How does the cinematographic visualization in the film confirm women stereotype, oppression, and movement from the perspective of Marxist feminism? Objectives of the Study This research is conducted to achieve this objective: To reveal the women stereotype, oppression, and movement in the film. To define the perspective of women stereotype, oppression, and movement according to Marxist feminism theory. To show the cinematographic visualization in the film which confirms women stereotype, oppression, and movement from the perspective of Marxist feminism. Significance of the Study The writer conducts this research to inform the readers about what was going on in the past time toward women in England who were been oppressed by the men. Moreover, the writer also wants to give her assumptions and criticism concerning to the gender stereotype which happens in the society nowadays. Definitions of Terms To prevent misunderstandings towards this study, the writer will give some definition of terms which are related to this study. Film: Film is another word that means different things in different contexts: roll film, stock, a film, to film. We were all exposed to some kind of film before we saw our first example of classic moviemaking. It may have been something we saw on television: a cartoon, a Three Stooges short, a Lassie rerun. Or perhaps it was an educational film we saw in school or a theatrical film (a film intended to be shown in movie theaters). (Anatomy of Film, Bernard Dick, 1978, pp.1-2) Marxist feminism: Marxist feminism is organized around the basic conflicts between capitalism versus patriarchy and class versus gender oppression. Marxist feminism combines the study of class with the analysis of gender. (Feminist Theory and Literary Practice, Deborah L. Madsen, 2000, p.65) Stereotype: Stereotype is fixed ideas about individuals, groups or objects. Stereotypic thinking about sex-role related personality features is pervasive. Desirable features assign men to form a competence cluster, while womens features form a warmth-expressive cluster. (Broverman, 1972, as cited in The Dictionary of Feminist Theory, Maggie Humm, 1995, pp.277-278) Oppression: The experience of oppressed people is that the living of ones life is confined and shaped by forces and barriers which are not accidental or occasional and hence avoidable, but are sys ­tematically related to each other in such a way as to catch one between and among them and restrict or penalize motion in any direction. (Oppression and the Use of Definition, Marilyn Frye, p.3) Political movement: The activities about someone during a particular period of time or a group of people who works together to advance their shared political ideas. (Oxford Dictionaries Online) Cinematographic visualization: The essential techniques, methods, and elements people use to tell the story. (Cinematography Theory and Practice: Image Making for Cinematographers and Director, Blain Brown, 2011, p.3) Review of Literature There are some theories that can support the writers research, they are: Feminism in European Politics The difference between struggling classes and the ruling classes in Marxist teaching has clearly led each class to do social struggle. However, when we are speaking about gender roles in such a stratified society, the class struggle is simply a cause to gender stereotypes and exploitation. (Madsen, 2000) Gender stereotypes is actually a set of values of being proper and improper to be done by a woman which is functioned as a limitation These values often create an unfriendly environment or even such condition for women to take part in legal and social functions. Furthermore, it supports a condition that womens rights are susceptible to violation. There are many kinds of stereotypes and several reasons of stereotypes. According to Cook Cusack (2010, pp.25-28), there are three kinds of stereotypes, they are sex stereotypes, sexual stereotypes, and sex role stereotypes. Sex stereotypes, are supposedly based on the physical or biological differences. Sexual stereotypes are those based on the perceived characteristics that play a role in sexuality, including, for example, sexual initiation, intimacy, possession, and objectification while sex role stereotypes describes a normative or statistical view regarding appropriate roles or behavior for men and women. Josephson (2005) in her book Gender and American Politics: Women, Men, and the Political Process: Tolleson-Rinehart explains the examples of discrimination among women and men government workers in western legal system. She says that among others, women usually suffer in terms of peoples trust, media coverage, and self-inconfidence from their male counterparts. Based on Gelbs theory of feminism and politics: a comparative perspective (1989), there are two kinds of feminist movement in power-seizing political fields, they are the reformists and radicals. Both of them move based on their own ideology of how women should be participating in such conditions. According to Jonasdottir (1994), oppression based on gender stratification is similar to Marxist class division where the gender woman has been named as the second gender. Thus it makes women are vulnerable to discriminate based on what Marxism defines as materialistic and economic value. The conceptual tools of cinematography Blain Brown (2011, p.3) in his book Cinematography Theory and Practice: Image Making for Cinematographers and Director says that the tools of cinematography and filmmaking actually discuss the essential techniques, methods, and elements that we can use to tell the story. Some elements in cinematography visualization which can be used to support this study are camera angles, shot sizes, and techniques of framing. According to Bernard Dick, a shot is simply what is recorded by a single operation of the camera. He also states that it can also be defined in terms of distance. (1998, pp.36-37). In other words, shot is a matter of subjects size or amount in the frame. It embodies five types; they are close up (CU), extreme close up (ECU), long shot (LS), extreme long shot (ELS), and medium shot (MS). He also says that shots are also defined by the position of the camera in relation to the subject or what do we known as angle. It is determined by where the camera is placed. There are four types of angle; they are birds eye view, high-angle (h/a), low-angle (l/a), and oblique-angle. In framing techniques, there is a rule called rule of thirds. Rule of thirds is a guideline which applies to the process of composing visual images such as paintings, photographs, and designs. It proposes that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. When we are photographing or filming people, it is common to line the body up with a vertical line, and having the persons eyes in line with a horizontal one. (2012, Rule of Thirds,  ¶.1). Method of Data Collection Analysis Method of Data Collection The writer uses film as the instrument of this study, documentary research as the technique to conduct this research and qualitative approach to analyze the object. The writer chooses such technique and approach because the writer wants to analyze the object in depth. Method of Data Analysis Thus far, the writer has done watching the movie and collecting the data. The writer has used library and internet resource to assist completing this research.

Sunday, October 13, 2019

ford motor company :: essays research papers

FORD and e-STEEL Enter Into Multi-Year e-Commerce Agreement Automotive Leader to Use Leading Online Steel Exchange to e-Enable Major Web-based, Global Value Chain Purchasing Initiative Dearborn, Mich., and New York, NY — Business Wire — May 17, 2000 — Ford Motor Company (NYSE: F), and e-STEEL Corporation, the leading negotiation-based e-Commerce exchange for the global steel industry, today announced an initiative to e-enable complex procurement programs with the automaker's global Tier 1 suppliers. This relationship includes an equity incentive program that will earn the carmaker a minority equity stake in e-STEEL. Ford selected e-STEEL (www.e-steel.com) to provide the steel-specific knowledge and functionality required to rapidly launch a steel e-Commerce procurement system to maximize efficiency and operational savings. Approximately 4-5 million tons of steel and steel-related products will be purchased via e-STEEL for metal stamping suppliers over the course of this contract. The scope of the alliance covers the automaker's steel order fulfillment processing, claims, financial controls, and audit reporting throughout its global manufacturing and assembly operations. "Ford Motor Company has confidence in e-STEEL's ability to deliver this Internet-based solution across its entire Tier 1 steel and metal stamping value chain, both in North America and Europe, within the next few months," said Andrew Hinkly, Director, Raw Material Purchasing, Ford Motor Company. "We selected e-STEEL as our partner due to their expertise in steel procurement systems, their efficient e-business tools such as STEELDIRECTâ„ ¢, and their existing broad coverage of our steel supply base," added Hinkly. "These inherent strengths, and their results-driven management team, will lead to a successful implementation of this program." "The mutual focus of the Ford/e-STEEL alliance is that value is job 1, " said e-STEEL Founder, Chairman, and CEO Michael S. Levin. "Our ValueTrackâ„ ¢ process and speed-to-solutions approach will accelerate Ford and its suppliers' ability to realize substantial operational savings from this program. We are thrilled that Ford Motor Company, which is one of the most innovative global companies, selected e-STEEL for this important initiative." TOP The automaker expects the members of its steel supply chain to realize cost benefits from efficiencies gained by participating in this program. Ford anticipates the volumes of steel transacted through the program to grow significantly during the next 12 months. At present, the Ford/e-STEEL alliance is limited in scope to this program for Ford's purchases, and the millions of tons of steel products a year. In addition to this alliance, e-STEEL recently announced that it also secured strong strategic alliances with three of Ford's major steel suppliers, and recent Ford World Excellence Award winners, U.

Friday, October 11, 2019

Options Essay examples -- essays research papers fc

Options   Ã‚  Ã‚  Ã‚  Ã‚   As early as 1000 B.C., we can see an early sign of options. According to the Fundamentals of Corporate Finance, Thales the Philosopher knew from the stars that there would be a great olive harvest. Thales did not have much money, but was able to purchase options for the use of olive presses. When the harvest arrived he was able to rent the presses at a substantial profit. Thales speculation on the harvest allowed for him to purchase rights to the presses. He could then exercise his rights if his speculations on the harvest were correct.   Ã‚  Ã‚  Ã‚  Ã‚  An option is a contract giving the buyer the right to buy or sell an asset at a specific price for a limited time. An option is a contract between the buyer and seller with defined parameters. The asset that is bought or sold is called the underlying. This underlying asset could be a commodity, a futures contract, or stock. The seller gives the buyer the rights for a sum of money called a premium. The price that the underlying right is bought or sold at is called the exercise price. The two types of Options are Calls and Puts.   Ã‚  Ã‚  Ã‚  Ã‚  When an option gives the buyer the right to purchase underlying assets from a writer is called a call option. The call option is the most straightforward strategy for capitalizing on an anticipated increase in the price of the underlying asset. The investor that buys a call option is said to be in a long call position. An investor that believes the price of an underlying asset will decline or remain the same, can if his speculations are correct, realize income by selling a call option. The seller is said to be in a short call position.   Ã‚  Ã‚  Ã‚  Ã‚  When the purchaser of an option has the right to sell the underlying asset the option is called a put option. With a put option you can insure an asset by locking in a selling price. If the price of the underlying falls you can exercise your option and sell it at the locked in price. If the price of the underlying asset increases then you would not exercise your right and the only cost incurred is the premium paid for the option. The investor that purchases a put option is said to long put position. The investor that can earn income buy selling a put is said to be in a short put position.   Ã‚  Ã‚  Ã‚  Ã‚  The people that buy ... ... However, if understood they can be very useful. They are excellent tools for hedging and lowering risk as well as investments for profit. The option market allows for two types of transactions to be exercised at the same time; buying and selling the options and being able to sell the underlying asset holdings. The Option Clearing Corporation makes sure that these day to day option trading runs smoothly. These reason are why options are a good alternative to other security trading. The Wonderful World of Options   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Brealey, Myers, Marcus, Fundamentals of Corporate Finance 2.  Ã‚  Ã‚  Ã‚  Ã‚  Fischer Robert, Stocks or Options? Programs for profit. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Fabozzi Frank, Zarb Frank, Handbook of Financial Markets 4.  Ã‚  Ã‚  Ã‚  Ã‚  Stewart Joseph, Dynamic Stock Option Trading 5.  Ã‚  Ã‚  Ã‚  Ã‚  Chicago Board Options exchange- Web site-

Report on Barista

A Report on ————————————————- â€Å"BARISTA CAFE† UNDER THE SUBJECT â€Å"CONSUMER BEHAVIOUR (CB) Prepared by Vivek Jethva| 10MBA032| Jitendra Patel | 10MBA064| Hardik Khara| 10MBA039| Arvind Prajapati| 10MBA081| Sarman Goraniya| 10MBA025| Sandip Kanani| 10MBA036| Kapil Prajapati| 10MBA083| Nilay Khandalkar| 10MBA037| MBA 2010-12, Semester – iii Submitted to (Dr. Govind Dave) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) Table of ContentSr. No. | Particulars| Page no. | 1| About the coffee industry| 3| 2| Growth of the coffee industry in India| 5| 3| Present coffee production in india (2010)| 6| 4| About the espresso| 11| 5| About the barista| 12| 6| Case analysis| 20| 7| Learning from the case| 21| 8| Question & answer| 22| 9| Bibliography| 27| About Coffee Industry: It all began around 1000 A. D. w hen Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa’ which translates to ‘that which prevents sleep’.The drink became widely popular, and the need for coffee beans grew. The brief timeline for the growth of coffee, cafes and everything related is given below: YEAR| Journey Of Coffee Industry| 850| First known discovery of coffee berries. Legend of goat herder Kaldi of Ethiopia, who notices goats are friskier after eating red barriers of a local shrub. Experiments with the berries himself and begins to feel happier. | 1100| The first coffee trees are cultivated on the Arabian Peninsula. Coffee is first roasted and boiled by Arabs making ‘qahwa’. 1475| The world’s first coffee shop opens in Constantinople. | 1554| The first establishment in Constantinople soon becomes widely popular, and two more cafes are opened. | 1600s| Coffee enters Europe through the p ort of Venice. The first coffee house opens in Italy in 1654. | 1652| The first coffee house opens in England. Coffee houses were called ‘penny universities’ (a penny is charged for admission and a cup of coffee) because a person could visit a cafe to discuss current affairs and social issues. | 1672| The first Persian coffee house opens. | 1683| The first coffee house opens in Vienna. 1688| Edward Lloyd’s coffee house opens. It eventually becomes Lloyd’s of London, the world’s best-known insurance company. | 1695| The first sign of the French Revolution had its roots in Parisian cafes where the people’s movement started gathering steam. | 1822| The prototype of the first espresso machine is created in France. | 1980s| Coffee is now the world’s most popular beverage, which leads to a boom in retail and hotel cafes. The American retail cafe Starbucks in born. | 1990s| With the growth of the Internet, cyber cafes are born, providing Inte rnet access and coffee to users. 2000s| With an increased penetration of PCs in homes, cyber cafe chains close, and re-immerge as retail coffee cafe chains. | The Coffee Cafe industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafes, hotel cafes and retail cafe chains. Individual Cafes: The main bulk of revenue is earned by small, individual cafes, run mostly by families and friends. It is a relatively unorganized sector. There are millions of such cafes around the world, and they provide customers with a homely, casual experience.The bulk of these cafes are mainly in Europe, where every little town or village has local cafes, where people gather together for a conversation over coffee, or just to be alone with their thoughts. These cafe’s have been the birthplace and sanctuary for various creative minds, revolutionaries and thinkers of our time. The most recent example is the author J. K. Rowling, who has written most of the Harry Potter series of books, sitting at her local cafe. These cafes set themselves apart from retail chain cafes and hotel cafes because they provide customers with a homely, classic appeal, which cannot be emulated.Hotel Cafes: Ever since the popularization of coffee, hotels all over the world started opening 24-hour coffee shops where visitors to the hotel could walk in for a cup of coffee and some food at any time. These coffeehouses are extremely important, because they provide international visitors to the hotel with a universal drink- coffee. Any customer can walk into any major hotel in the world, and enter the coffeehouse, and know what to expect. These cafes are not really major players in the coffee cafe industry, but rather provide supplementary services to the hotel industry.Retail Cafe Chains: The last, and the most organized sector in the coffee cafe industry, is the retail cafe chain. Off late, these chains have become extremely popular and a re growing at an ever-increasing pace. These retail chains have work with an organized structure of man, material and money. The work on developing a recognized brand consistent to all their outlets, which customers can easily relate to, wherever they go. They provide customers with a standardized level of service and quality at each of their outlets.The vast popularity of these retail chains is shown in the rapid international growth of brands like Starbucks. Customers can do to any Starbucks across the world and know exactly what to expect. Growth of the Cafe Industry in India: Hot beverages have always been a part of the tradition of India, especially South India. Coffee took the first seat in South India when the traditional Brahmin classes brought down the beverage from the ruling British around the 1930s. During the early years the drink was confined only to traditional rich Brahmin families who served filter coffee in a ‘davra- tumbler’.Coffee is no more confined to the rich Brahmin class now, though the tradition of serving filter coffee in the ‘davra- tumbler’ continues to this day. In order to spread the drink, coffee houses emerged at various places in the country, which also served as the opposite places for lawyers and the educated class to hold discussions ranging from politics to cinema. It is also believed that many scripts and ideas for films evolved here. One of the oldest coffee houses in South India is the Raayars mess, Chennai, which serves first class filter coffee even today.The mess was established in the 1940s and continues the tradition of coffee but supplements it with Tiffin also. The vintage location of the mess attracts huge crowds even today early in the mornings, Coffee however was not the only item on the menu. These places also served food and other drinks to their customers. The drink also became famous and as a result even five star hotels began cashing in on it. Several hotels all over the country started opening coffee- shops that catered to high- end customers. This showed the popularization of coffee cafes, to all sections of society.The drink has now become more of a concept than merely a drink itself. The last decade witnesses the growth of numerous coffee pubs in the country. A number of coffee cafe owners tried to westernize the taste in contrast to the filter coffee. Now, large retail chains like Qwikys, Barista, and Cafe Coffee Day have opened up around the country. The concept of a cafe today is not merely about selling coffee, but about developing a national brand. Retail cafes now form a multi- crore industry in the country, and have huge potential for growth locally, and internationally. Present Coffee production in India (2010):Production: The government’s Coffee Board now pegs MY 2009/10 coffee production at 289,600 tons (4. 83 million bags of 60 kg) tons, which included 94,600 tons Arabica and 195,600 Robusta, lower than the Post-Blossom estimate of 306 ,300 tons, due to adverse weather conditions during bean maturing and harvest stage. Furthermore, rains also reportedly caused some quality problems, particularly in the Arabica variety. Although trade sources initially contested the Coffee Board figure saying that the Board estimate of the crop loss was on the lower side, now they are in agreement with the Board estimate.Some even believe that production could be marginally higher than the Coffee Board estimate, given the current strong export trend. Outlook for the MY 2010/11 crop presents a mixed picture. Although several coffee growing regions have received good pre-blossom and back up showers, rainfall has been poor in some parts of Coorg and Tamil Nadu. High February/March temperatures could affect Robusta production to some extent, although heavy December 2009 rains left enough soil moisture, which may help compensate for the lack of pre-blossom showers.The Coffee Board is expected to release its Post Blossom forecast in late May or early June. Meanwhile, industry sources forecast MY 2010/11 coffee production marginally lower than the MY 2009/10 estimate at around 275,000 tons, which include 175,000 tons of Robusta and 100,000 tons of Arabica. Coffee pests such as white stem borer and berry borer, although not completely eradicated, are under control due to better agronomic practices. Higher coffee price realization during the past three to four years has prompted coffee growers to apply more farm inputs and follow better agronomic practices, supporting higher production.Labor costs, which accounts for almost 65 percent of the coffee cost of cultivation, continue to escalate. With off-farm employment opportunities increasing, coffee planters have started experiencing shortages of skilled labor, which could become a major problem in coming years. Higher price realization for coffee is now helping growers to some extent mitigate the higher labor cost. The Indian government’s National Rural Employme nt Guarantee program and a highly subsidized rice and wheat distribution program have further exacerbated the labor shortage in the plantation sector.Although limited mechanization is taking place in some coffee plantations, large-scale mechanization is difficult in India because of uneven plantings and small sized holdings. Although the coffee planting and bearing area in India has generally shown an upward trend, mostly due to some expansion of coffee cultivation in non-traditional states such as Andhra Pradesh and Orissa, coffee production, especially Arabica, has been declining due to diminishing yields (Fig 1a & 1b).Coffee productivity in the non-traditional areas, mostly Arabica coffee, is reported to be much lower than in the traditional belt, which pulls down overall yield. To contain the white stem borer menace, there was some uprooting of infected trees and replanting with new stock in the Arabica belt supported by the Coffee Board. These replanted trees are yet to reach b earing stage. According to industry sources, India’s coffee production will stabilize at around 300,000 tons once the replanted trees come into full bearing.A significant share of low quality domestic Robusta coffee and some imported low priced coffee (for re-exports) goes into the production of instant/soluble coffee. This segment is almost entirely branded and packaged, and is dominated by multinationals such as Nestle and Unilever, and the Indian conglomerate Tata Group. In recent years a few other Indian companies have made a foray into this segment with some success. Although instant coffee production capacity is increasing, actual production is estimated to be around 45,000 tons (120,000 tons on green coffee basis).Organic coffee production is miniscule at around 300 tons due to lower yields and the absence of a significant premium over non-organic coffee. Out of 220,000 coffee holdings in the country, 218,000 holdings belong to small farmers having less than 10 hectare s, which account for 70 percent of coffee production. Coffee cultivation is mainly confined to southern states of Karnataka (70%), Kerala (20%) and Tamil Nadu (7%). With a view to expand coffee cultivation, the Coffee Board has been implementing developmental programs for coffee development in the North Eastern Region and Non Traditional areas.During the 11th Five Year Plan, the Coffee Board had proposed to support a coffee expansion program taken up by the Integrated Tribal Development Agency on 24,000 ha in Andhra Pradesh and on 850 ha in the North Eastern Region. Indian Coffee Marketing System Indian coffee producers have three ways to market their coffee: (a) sell directly to exporters through an exporting agent, (b) hold it in a curing factory before selling it; (c) sell it at voluntary auctions. Smallholders, who dominate the Indian coffee scenario, mostly sell their parchment coffee (or dry cherry) to exporters through exporting agents.The agent takes the coffee beans to the curing factory, where they are checked for quality which must meet the exporters’ standards. The second method allows the coffee grower to store the coffee with the curer before selling it in order to speculate on price movements. Under the third method adopted mostly by large producers, coffee is sold at a voluntary auction, organized by the Indian Coffee Traders’ Association. In this case, the producer takes the coffee to the curing factory and stores the green beans in the auction warehouses, sending a sample for auction.Consumption: According to the Indian Coffee Board, domestic coffee consumption is increasing 5 to 6 percent annually, partly due to expansion of the coffee cafe culture and the spread of the coffee drinking habit throughout India, even into non-traditional coffee drinking regions in the north. The concerted efforts of the Coffee Board and coffee marketers in promoting the beverage as a lifestyle drink via coffee cafes and vending machines has added more visibility to coffee.According to a survey sponsored by the Indian Coffee Board, coffee consumption in 2008 is estimated at 94,400 tons, 73 percent in urban areas and 27 percent in rural areas (south India). Based on this, coffee consumption in 2009 is estimated by the Board at 97,000 tons and in 2010 at 100,000 tons. Trade sources are, however, skeptical about the Coffee Board’s high consumption figure. According to them, production, supply and distribution fundamentals do not support such high consumption figures.According to them, a significant quantity of chicory is blended with coffee, particularly in the soluble coffee segments, which tends to amplify the coffee consumption figures. According to some sources the amount of chicory going into the coffee blend is as high as 25,000 tons, which tends to over-estimate actual coffee consumption. The indicative Bangalore wholesale price of Arabica Plantation â€Å"A† averaged Rs. 203 per kg in 2009 ($2 per pound), a nd Robusta Cherry â€Å"AB† averaged Rs. 96 per kg (98 cents per pound), compared with the 2008 average price of Rs. 146 per kg for Arabica and Rs. 110 per kg for Robusta.The retail price of pure grind coffee (Arabica plantation) in major southern cities averaged around Rs. 270 per kilogram ($2. 75 per pound), a 17 percent increase over a year ago price. ($1= Rs. 44. 50). Farm gate price for Arabica parchment registered a 30 percent increase in CY 2009 but the increase was much lower or even negative in the case of Arabica cherry and Robusta parchment and cherry. India’s Growing Coffee Cafe’ Culture Although tea is the main drink of choice in India, now hundreds of trendy western-influenced coffee bars have emerged across India in Tier I and Tier II cities.The bean has become big business, so large that it now competes against the once dominant tea on menus everywhere. For coffee fans, India offers a few notable coffee bar chains. The significant growth in the n umber of coffee retail chains in India is due to the changing lifestyle patterns of Indian middle class families and an increase in their disposable income. Although the coffee bars’ contribution to India’s total coffee consumption may not be significant, these coffee cafes have added more visibility to coffee and opened up an outlet for various value added food items.Barista Lavazza :One of India's largest franchised chains of coffee bars, the Barista Lavazza coffee company operates around 205 outlets across India – 15 creme lounges and the rest espresso coffee bars. It plans to open 300 new stores over the next three years and has begun aggressively marketing its products outside Indian borders into neighboring countries. Considered the Starbucks of the East, Barista offers many of the same menu items like espresso, lattes, cappuccino and various pastries, in addition to basic coffee.Despite being Indian, Barista sticks closely to its Italian roots by serving Italian coffees exclusively. (www. barista. co. in), Cafe Coffee Day A later entrant than Barista, Cafe Coffee Day (CCD) offers nearly everything coffee-related, from take-home products and equipment to fully operational stores. Since the grand opening of the first store in Bangalore in 1996, Cafe Coffee Day has grown to become India's largest coffee retailer, with exports into Europe and the Middle East. Like Barista Lavazza, CCD tends to be in every major Indian metro area. Cafe Coffee Day currently has 810 outlets in over 100 cities.Costa Coffee The British influence isn't entirely missing from Indian cities, as the UK's largest coffee retailer has been setting up shops alongside other coffee competitors. The London-based Costa Coffee Company specializes in imported Italian coffees and made-to-order coffee concoctions like risteretto (a coffee stronger than espresso) and â€Å"Flat Whites† that feature custom barista designs in the froth. Qwiky’s Coffee Pub The coff ee house offers about 101 varieties of coffee, serving drinks such as espressos, lattes, cappuccinos, mochas, americanos and friazzos. It also offers grilled sandwiches, pastries and ice creams.Qwiky's clothing brand, greeting cards, magazines, books and coffee mugs are also available. | | Trade: Assuming a better than normal production this year, MY 2010/11 coffee exports are forecast at 200,000 tons, marginally lower than the MY 2009/10 estimate of 210,000 tons. Although export permits issued in MY 2009/10 through March 2010 were ahead of last year, the recent steep appreciation of the India rupee against the U. S. dollar is making exports less competitive. Coffee exports in MY 2008/09 were around 175,000 tons, 20 percent down from the MY 2007/08 exports of 220,000 tons because of reduced exportable surplus and igh domestic prices vis-a-vis global prices. On a calendar year basis, India’s coffee exports in CY 2009 were 189,000 tons compared with 213,000 tons in CY 2008. Ita ly, Russia, Germany, Belgium, Spain, and Finland account for almost 55 percent of total exports. Exports to the U. S. in CY 2009 were around 3,300 tons up from 2,500 tons in CY 2008. India imports small quantities of low-priced coffee, mostly from Indonesia, Uganda, Vietnam, and Ivory Coast, for value addition and re-exports. Such imports in IFY 2007/08 were around 27,000 tons and 29,000 tons in IFY 2008/09.The Perfect Espresso 1. The taste of your coffee will be directly affected by the amount of coffee you dispense into the handle; Single handle: One complete pull 7g No more – no less Double handle: Two complete pulls 14g No more – no less 2. Tamp the coffee. Hold the handle in your left hand, tamp with your right hand. As you tamp give the handle a good hard twist left – to – right to ensure a solid pack. 3. Wipe the excess grounds from the rim of the handle. Note: This will ensure that you don’t have coffee grounds build up on the rubber seal i n the brewing head.Over time this build up will cause grounds to leak into the coffee drink you are preparing. 4. Brew the espresso into a demi tasse. The correct brewing time for an espresso is 20 – 25 seconds. About The Barista: Background, Market Entry ; Growth Barista coffee was established in 1999 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience.One that combines intelligent positioning with the right product mix and carefully designed cafes. In other words, customers seek an â€Å"experiential lifestyle brand†. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new o utlet opening nationally every 14 dates; Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth opportunities in Asia, making it highly competitive international brand. Product SourcesBarista sources its coffee beans from around the world, but a major supplier is TATA Coffee, part of the TATA Group that owns a large stake- holding in Barista. These coffee beans are then sent to Venice, Italy where they are roasted into a blend exclusively for Barista. The food and desserts at Barista is exclusively catered to by the Taj, who ensures a high standard of quality with all its products. Barista also sells merchandise through its store, all of which is imported. The merchandise accounts for nearly 1/6th of Barista’s overall sales. Quality Sources Barista has a check on the quality of its products every 14 days.Barista also incorporates TQM at its headquarters in Delhi. Since Delhi is the base for all its distribution, quality control measures are adopted there to avoid any poor quality products being distributed. Serving Size The serving size of a product is a measure, not only of quantity, but also of value for money. The average serving size for Barista’s main product categories is detailed in Table given below: Product Serving Size Smoothies | 240 ml/ 300 ml| Cold Coffee | 340 ml| Hot Coffee (2 kinds) | 300 ml| Granitas | 340 ml| Pricing: Barista has a ‘Skim Pricing Policy’. They began with a higher price, and skimmed the cream for the market.With the sudden spurt of growth in number of outlets, came the benefits of economies of scale. Because of this, they have been able to gradually lower their prices, and appeal to different segments of their target market. Currently, their prices are the lowest they have ever been, and they can competitively match their prices against Cafe Coffee Day’s prices. The prices are constantly changing though, and the l ast 1-year has seen 3 changes (mostly reductions) in prices. This gradual price reduction meant that Barista could maintain its profit- maximization policy until it could earn large cost savings because of the benefits of high volume.The main factors that affect their pricing are their cost of goods sold. The costs are quite high because imports a majority of its products and product- sources. Process: The order and delivery process at Barista is based on self- service, where a customer goes up to the counter to place his order, and goes back to the counter to pick his delivery once it is prepared. Positioning: Consumer Profile: According to research, over 65% of Barista’s customers are in the 15- 30 age- group. The majority of these are students and young urban professionals. Brand Image:Barista positions itself as a brand for anyone who loves coffee. Their products, services and outlets are more like the traditional European cafes, where people would meet for the love of co ffee, and for an intellectual appealing time. They position their outlets as a place â€Å"where the world meets†, and they look to appeal to anyone in the 14- 60 age group that loves good coffee and looks for a nice quiet time. * Products: Barista’s product mix constitutes a wide range of products that appeal primarily to traditional coffee lovers. Their products themselves are traditional products with traditional names.Food items like croissant, pastas, and sandwiches are complimentary to their coffee, and project a very classic image of Barista. Their merchandising also consists of primarily coffee related products like coffee beans, coffee machines, etc. * Prices: Considering that Barista is trying to target a market whose age range is between 18 and 60 years, a pricing policy appealing to this segment is difficult. Extremely low prices act as a deterrent to some customers who might regard it as an indicator or quality, while very high prices cannot be afforded by most of the youth.But since Barista’s current consumer profile is quite young, their prices are mostly inexpensive, brand at par with their competitors. * People: The people at Barista are characteristically trained to be Pleasant, Polite and Positive. They ensure you have a quiet, uninterrupted visit and provide an escape from the daily pressures of life. Their uniforms are in sober shades of brown and orange, and contribute to the overall laid-back feeling of the cafe. * Logo, Colors, Images: Barista, since the beginning has looked to use colors in its cafe interiors, logos and images; to project a â€Å"warm, earth glow, synonymous with coffee†.Barista uses shades of Orange ; Brown to good effect to promote its â€Å"laid- back† atmosphere. The logo is a combination of Brown, Orange and Light Yellow; with the word â€Å"Barista† written in an upward curve, and the word â€Å"Coffee† underneath. A simple logo that perfectly expresses Baristaâ₠¬â„¢s brand image: A traditional cafe for coffee lovers. * Decor and Architecture: Barista’s internal decor and architecture expresses the simplicity you would normally associate with traditional cafes. The furniture is made of light shades of wood, and there are comfortable sofas in bigger cafes.The walls are shades of orange, with various photographs of the love for coffee spread around each outlet. * Literature: The literature provided by Barista is indicative of its brand image. The menus, posters, pamphlets are all traditionally designed, with a classic and simple look. One aspect of particular note is their magazine, which is privately circulated in the cafes. The magazine encourages customers write, draw, make etc anything creative; and this is then published in the magazine. The magazine not only provides an avenue for advertising, but also an opportunity for Barista to express its brand image. * Place:Barista looks to cater to their target market with strategically l ocated outlets. Their outlets are generally located at High Street/ Family Entertainment Centers. Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. this endorses their brand image of a cafe that appeals to coffee lovers of all ages. * Promotions: Barista currently carries out mass promotion campaigns. This is mainly in the form of promotions in the Press, TV and Radio Medias. At present, they do not rely heavily on advertising, but rely more on sponsorships and strategic alliances with other corporations.Barista also takes part in various sales promotion activities to help increase sales at their outlets. * Sponsorships: Barista sponsors various events and festivals, which provides them valuable promotion directed at strategic markets. The sponsorships are mainly in kind, although major events are sponsored in cash also. * Collaborations: Barista has entered into special collaborations and alliances with various part ners for co- marketing brands. For example, Barista entered into a deal with Leo Mattel toys to provide the popular board game Scrabble at every Barista outlet across the country.This is an ideal alliance for both the organizations, because it provides Leo Mattel with an important avenue for promoting their product, and it provides Barista’s customers an added attraction for spending more time at Barista outlets. Barista has also entered into partnerships with various movies, for promotions through Barista, and recently, they tied up with Star World for its â€Å"Absolutely Everybody† campaign. * Sales Promotion: Barista uses a special â€Å"Barista Coffee Card† for its sales promotion activities. The Barista Coffee Card entitles you to one complimentary hot beverage when you are done sipping seven.It is available to all Barista coffee regulars. No membership fees, no references required. Fill out the card and you are a member. As a Coffee Card holder, you earn one stamp on the card every time you purchase a beverage. Simply present the card to the cashier when you place your order at any of their outlets. Once you have collected seven stamps, you can hand over the card to receive your complimentary hot beverage. Barista hopes this card can help drive sales growth, and increase customer retention. * Distribution: Distribution of outlets Every Barista outlet is owned by the company, and not franchised out to anyone.Barista can thus control and make quick changes to its entire retail chain. Barista currently operates in over 120 outlets all over the country, and at their current rate, they are opening a new outlet approximately every 10 days. They have a market presence in over 20 cities. Mumbai alone has over 30 outlets, and the number of outlets in the city is increasing at a phenomenal pace. Barista has a thumb rule for selecting cities and locations for the distribution of outlets. Location: This is a prime factor in determining the succ ess of a retail chain.However, Barista Coffee has adopted a top down approach, wherein they first identify the cities and then decide on precise locations within its limits. Selecting a city: Barista has devoted substantial management time and effort in zeroing in on the cities where they are now situated. The selection of the cities was based on the following criteria. * Sizeable population of executives, students and families in SEC A ; Barista category; * High disposable income with people looking for new vistas in leisure and lifestyle oriented concepts; * High level or organized retail activity; Rapid socio- economic development; * Level of commercial importance (Industrial cities, state capitals etc. ) * Number of educational establishments and opportunities available for employment. On the basis of the above criteria, they had initially targeted cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad. Chandigarh and Ludhiana were later added due to tie- ups with ‘Pl anet M’ and ‘Ebony’ to set up store-in- stores at their outlets. They are also pursuing an equally aggressive international business expansion strategy. They have over 50 overseas locations presently under their consideration.They have already done their groundwork in terms of getting brand and name registrations in over 30 of these locations. To facilitate their global expansion, they plan to work with strategic partners, who share the same vision of expanding and promoting the brand worldwide. Currently they have opened new outlets in Sri Lanka and Dubai as a part of their international strategy. Barista acquired by Lavazza: Lavazza Group signed an agreement with Sterling Infotech Group to acquire Barista Coffee Company Limited and Fresh ; Honest Cafe Limited.Barista is the second-largest Indian coffee shop chain in terms of outlets, with 150 coffee shops of which 132 in India mainly located in the capital city of New Delhi, in Mumbai and Bangalore. The transac tion was carried out based on a precise development strategy that will lead to the opening of 400 outlets by 2010. This target will be achieved leveraging on the excellent premium positioning and importance currently reached by Barista on the Indian market. Fresh ; Honest Cafe focuses on the vending business, specifically on office coffee service, and is the leading company in the bean-to-cup segment (high quality bean product).With an extensive footprint in over 22 Indian cities, Fresh ; Honest Cafe supplies an average of 300,000 cups of coffee per day, equal to about 800 tons of coffee per year. The company is expanding rapidly and has a production site in the southern region of India. Among its customers, it counts the most prestigious hotel chains in India. â€Å"The acquisition is part of our strategy aimed at expanding our operations in markets with a high development rate and a high growth potential, through a careful policy of acquisitions and alliances,† stated Alber to Lavazza, Vice President and CEO of the Group. This ambitious policy has a strong economic impact due to the importance of this transaction, but it also has a significant impact in terms of international expansion and development of our brand†. Through this transaction, signed by Lavazza, assisted by Lazard, Lavazza Group becomes one of the leading players in India in the premium coffee sector, thus strengthening also its position as a worldwide player. The total investment for the acquisition and commercial development of the two companies in India is estimated to be approximately â‚ ¬100 million over the next three years. We are delighted to enter the rapidly growing Indian market through Barista and FHCL. The Agreement fits in well with our strategy to grow in markets with high development potential. In this respect we are proud to enter India with such a significant acquisition, which allows us to take a leading position in coffee shops and in the away from home marke t in line with Lavazza culture, we will take forward our values; which are attention to consumer needs and a passion for high quality coffee. † added Alberto Lavazza.Besides investing in the very interesting Indian coffee market, Lavazza is also monitoring other emerging markets for potential future investments. Distribution of Stock The distribution of stock at Barista begins from the coffee beans being sent abroad for roasting. The roasting takes place in Venice, and the beans are then supplied to the main warehouse in Delhi. Stock is then distributed to the various Regional Warehouses, and then to the local Warehouses. The outlets get their stock from the Local Warehouses. Barista uses a Re-Order Level system for the distribution of their stock.Barista out sources its transportation needs from external organizations, and currently uses trucks as the preferred means of distribution. Case analysis of barista coffee: Swot analysis of the company: * Strength: * Good customer re lation * Faster delivery * HR are key assets * Wide choice for coffee * Weakness: * Expensive brand perception * Very few stores * Opportunity: * Can introduce cheaper coffee. * Can go to smaller town and cities. * Can diversify into tea segment * Threat: * Competition from the existing coffee chains and outlets. Effects of Govt. commodity price. * Identify problem(case analysis) 1) Strategy of company was not proper for that reason company making loss and 10 non-performing outlet was close in 2005. 2) Price of coffee was very lower as compare to providing their service and cost of product * Establish the problem 1) Barista wanted to tread cautiously this time. It had faced several problem later on as a fall out of it’s the earlier strategy that hinged on achieving rapid growth and driving first mover advantage by opening as many outlets as possible in key cities.It opened 75 outlets within the first two years of operation, where as its competitors, CCD acted much cautiously initially and had set only 18 cafes in its first five years. In 2005, barista was forced to close 10 non- performing outlets. This outlets was not able generate enough profit. Strategy for expansion of barista was not proper for that reason company was making loss and also faced many problem in this business like closing the outlets. 2) They are targeting upper middle class and upper class people and they are also providing best service and product but pricing policy was not good nough as per services and product quality. Upper class people also ready to pay higher price for coffee due to services and quality. Company need to increase price of coffee so, company can overcome from losses. * Generate alternative 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Evaluate the Alternative 1) For the rapid expansion of business they were not focusing on strategy and weaknesses of company. Company was opened many outlets in first two year but this outlet w as not able to generate enough profit. So, company need to make proper strategy and avoid rapid growth. ) Price of company is very lower as compare to services and product. So company wants to increase the price of coffee. * Priorities Alternatives 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Learning from the case * We learn from this case is how to expand business and how to run business. We are know somewhat about the company and we also learn about the company’s various strategy. Company had also know the consumer behavior for its product so we are atleast understand something about the consumer behavior.We are knew from the case that how consumer behavior affect to the company’s product. * We had also learn about various models for consumer behavior and how that affect to the consumer behavior. Barista Coffee case QUESTIONS – ANSWERS 1. Was the current pricing and product mix strategy right one? Ans-The pricing strateg y for Barista was somewhat different than others. The high pricing strategy was adopted by Barista by high product quality. The product price generally depends on the quality of the product. The eight steps followed in the procedure of making Barista Coffee by the brew masters.The people who involved in the procedure to make the coffee are known as brew masters. So the main aspect to see the pricing strategy is to compare the quality of products of Barista and the services provided by the company. So let we see some of the key factors which influence to the high prices of Barista Products. * The product of Barista i. e. coffee is passing through eight processes in which the customers get the extra- ordinary quality as well as services by the Barista outlets in each and every places. The customers which targeted by Barista was the high class people but the number of prospected customers was very less. Because of this reason we can say that the pricing of the product was the excellent due to which the customers remains same and price do not affect a lot. * Competition in the market was high but the services and the product quality was the uniqueness of the company. So they cannot give the franchise to the other owners of the places instead of putting the outlets. So, the pricing strategy of the Barista was right one according to segmentation adopted by them and services provided to the customers.Product mix strategy was the one of different strategy adopted by Barista to serve the customers by providing different kind of coffee making system and high pricing strategy. The products of the barista are as under: * El Salvador: A sweet tasting Rain Fores bean sourced from the Las Zerro Ranas plantation. We developed this brew at the request of a leading investment bank that was looking for the ultimate coffee, where it won out in a blind taste test over the â€Å"big name â€Å"brands. This may be our best coffee yet! Costa Rican Tarrazu: This coffee comes from th e Tarrazu region south of San Jose. It is prized for its high acidity, excellent body, and full complex flavor. * Guatemalan: Certified Organic: Grown at high altitudes without pesticides or manufactured fertilizers. If offers a distinctively sweet, smoky personality which distinguishes it from other prized coffees from Central America. Our CEO’s favorite! Sumatra Mandheling: Of the world’s finest coffees this is arguably the most admired. Gentle, with a long finish, its richness and complexity makes it the ideal coffee to take with cream.From the central part of northern Sumatra, one of the Indonesian islands, this wonderful, very intense coffee is highly desirable. In the cup this coffee possesses a heavy, full body, concentrated spicy, earthy and robust taste with an herbal aroma, all with little acidity. * Swiss Water Decaffeinated Colombian (X11) High grade â€Å"European prepped† Colombian coffees are put through a patented Swiss Water wash to remove 98% o f the caffeine, while leaving all the taste and aroma you expect from a fine cup of coffee. 42/2oz bags per case. * Mocha Java: A blend of Ethiopian and Indonesian Java coffees, often referred to as the Original Blend.Full bodied, with spicy overtones, roasted medium dark for a truly distinctive character. * Kenyan Blend: Known for their intense aroma of lush, ripe blackberries these larger than average beans produce a full bodied coffee; dry and winey, rich and lively. We blend them in a 2:1 ratio with fine Colombian Excelso to produce an excellent blend that is brightly acidic with no bitterness. 42/2oz bags per case. * Kenya AA: Probably Africa’s finest; has a full body, delicate acidity, smooth winey flavor and aroma with a dry winey aftertaste. Very popular with coffee aficionados. Kona Style: A distinctive blend of Arabica coffees that captures the light body, sweetness and balanced flavor that Hawaiian Kona is famous for. * French Roast: A fine blend of high grown Arab ica coffees brought to a high roast. its computer controlled roasting process is able to achieve a smooth bold taste without crossing the fine line to burnt. * Three Bean Reserve: The perfect balance of three distinctive estate grown coffees whose tastes complement each other when blended. The lush, winey Kenyan, spicy Guatemalan and the full bodied Colombian Supermom provide the ultimate cup of coffee.These are some of the examples of the coffee product of the company. The prices were charge almost double then the competitors and the services and the products also given with the high quality than others. So in that way we can say the pricing product mix strategy was quiet good and right one. 2. Should it go for premium prices or should it focus on affordability? The existing products provided by Barista to the customers and the pricing state that the people who are interested in this type of coffee product are the found of it.The eight step quality model also used by the company an d it has not given any franchise yet to focus on the service and products which was special for the customers. Moreover the profit of the company was in negative term i. e. it made loss so the by going affordable prices the company may occur more loss. The uniqueness of the company was the high service with high quality products with the experienced memory and for the customers. It may happen that in future the growth of the people with respect to standard of living increases so the no. of prospected customers will go up.In this way the company need to focus on go for premium prices instead of affordability prices. 3. What should be the best way to drive the expansion? Ans-Currently company is making loss as stated in the case itself. So the main area to focus on is the price and the targeted people of the products of Barista. Already barista has the second largest maximum number of outclasses across the globe. But the competitor like CCD and Starbucks entering in to the market and taking share of the market so the possibility of expansion is very less but it need to focus on existing one. The company need to focus on the following ways for expansion. The focus must be give the priority to the existing outlets * It need to focus on the coffee products rather than the service because 70% of the revenue generated by Barista coffee products. * So it not need to expand the outlets but it can expand the existing product portfolio in the uncovered region where the opportunity exist in the market. 4. Should it go for expansion through company owned outlets or should adopt the franchise rout? Ans-The total number of outlets are 106 which already owned by the company and the coffee preparation and the services provided by the company is arvelous. In the increasing completion and the quality, services and considering all other aspects like infrastructure, coffee makers, places and preferences of the customers it need not to expand through franchise instead of expansion by outlets. Thus focus on the existing and maintaining the quality with learning experience enjoying to having coffee by the customers are basic focus area of need to expand the markets. 5. Should Barista enter overseas markets? Ans-Barista need not go for overseas market because of some reasons as stated below: * Competition of foreign markets Rapid growth in the living standard of the Indian people. * Existence of the current outlets in India * Product mix and the pricing are difficult to maintain in going to the overseas markets is very difficult. Moreover if company wants to enter in to the overseas market then it is possible that the company need to give franchisee and decentralization. So it will lose the quality and service of experience learning of the customers. In this way the treat can be come up with the difficulty for to manage the outlets across the globe. Bibliograohy 1) www. indiacoffee. org/advertisement/rainfall-21-2-08. html 2) www. offeeday. com 3) www. barista. co. in 4) www. iipmthinktank. com/functions/marketing/compartive. pdf 5) http://www. superbrandsindia. com/images/brand_pdf/consumer_3rd_edition/Barista%20Lavazza. pdf 6) http://www. edynamic. net/upload/pdf/Barista%20PR. pdf 7) http://www. indiaprwire. com/pressrelease/food/2011082495762. pdf 8) http://www. barista. lk/media/image/corporate_profile. pdf 9) http://cms. colorstv. in/files/media-center/ff_150909. pdf 10) http://www. pinelabs. com/images/March_Newsletter. pdf 11) http://www. worldbaristachampionship. com/documents/WBC_Event_Hosting_Guideline